I ran my first OCR in 2010 – it happened to be the second ever Spartan Race and roughly 1000 people showed up to run this event that was nothing like the 5ks and trail races we’d already done. Without knowing it, this was the birth of OCR as we know it today.
In 2011, this dude called Hobie started showing up to Spartan Races and winning them. All of them. Joe DeSena put down a big money challenge that Hobie nearly won, and between them they turned OCR from this thing we did on weekends into a sport we followed, with athletes we were fans of.
In 2012, Hobie continued his unstoppable winning streak, and OCR boomed. Races were now in their hundreds across the country, and communities like ours were formed so like minded athletes and weekend warriors alike could get together.
Of course, 2013 was about saturation. Saturation of the number of races, and saturation for the athletes – we now had more races available to us than we could physically get too. Events like Ruckus, Hero Rush and Run for your Lives went out of business, as the model that worked in 2012 no longer worked – and still new events pop up. Local events, with smaller budgets and lower overheads started to become popular. Training venues started to open, and fixed venue locations hit the scene.
So – what will 2014 bring? What should we expect to see happen? Who will succeed and who will fail? Here’s my predictions, based on nothing more than gut feeling and over a year of working with race directors and attending events in the New England scene.
– The big three will level off in North America. It’s no secret that Spartan Race, Tough Mudder and Warrior Dash have been in expansion mode for the last few years. Spartan especially has been very vocal that they don’t turn a profit yet, they invest heavily in becoming bigger. I think internationally, this will continue – Canada, UK and Australia have a very booming OCR scene that feels like it’s about a year behind North America, but just as 2013 was about saturation, I think the big three are saturated. Sure, new locations will open, existing territories will be expanded, but we’ll see fewer first time races. New England is being expanded, for example – with a local Super, three Sprints and the VT Beast within a few hours of each other, but it’s a proven territory that Spartan is always successful in.
– Fast expanding races will back track. 2013 saw several events with fast national expansion go bust – Hero Rush, Ruckus and Run For Your Lives are just a few – these races tried to expand to area’s they weren’t “local” too, and suffered for it. Superhero Scramble is another event with a similar quick expansion, and by the end of 2013, they were clearly feeling it. With long delays in payout for Elite racers, low attendance compared to the competition, and high profile cancellations – SHS do great in Florida and southern regions, and they may want to focus their attention there. On the flip side, slow and carefully expanding races will thrive. Savage Race and Civilian Military Combine are examples of events that expanded slowly and within their means. I have still yet to do a Savage Race – they haven’t made it up the coast yet – but I know from first hand experience that CMC is doing great because of their slow expansion. We may see local races start to set foot into other territories, but a sure sign of a poorly planned and poorly informed race director is one who acts like he’s still in the 2012 “hit every region” boom.
– Local races will also thrive, as will fixed venue races. It costs so much less for a race to be held in a local park, and run with ~1,000 people – and do this twice a year than it does for a Spartan, or a Superhero to be moved from region to region to region – yet the quality of event and obstacle and after party is getting better and better. Local Race Directors are also starting to collaborate to reduce costs even further, and realizing that as long as the dates are good, they aren’t competing. Fixed venues like Shale Hill Adventure Park, and Mud Guts and Glory are also making ground – either by inviting other races in, or making their courses into world class training facilities. Expect to see more obstacle race training centers pop up, and more collaborations between regional RDs.
– More races will fail. By mid-2013 I made an OCR Death Watch, and by November, two of the top three races on the Death Watch had gone, and one didn’t look good. I expect we will still run into issues like Ruckus – we register for a race that has been around a while, only to find out they cancel with days to go. Protect your investment in your races with Active insurance, refundable travel plans and a good bank behind you – but don’t let it put you off from running local races – they will get better, bigger and become viable alternatives to bigger budget, traveling events.
– “Real” athletes will notice. This is not to say that the likes of Hobie, and the Spartan Elite teams are not legitimate athletes – but we’ve slowly started to witness olympians try their hand at Spartan Race. As more money hits the scene and prize purses become more common, athletes will be trying OCR, winning money and coming back. Reebok sponsored athletes are already hitting the course, with Crossfit and MMA fighters become relatively common sightings – this will only get bigger as the prize purses become worth the risk of injury for many.
But will OCR still grow, or has the bubble burst? Grow. Absolutely. Reebok has made a commitment to Spartan Race, and that will only expand the scope, attention and quality of the sport as a whole. We will still see races fail too, and people will be burned by poor quality events, or poor planning. The number of supporting companies with an exclusive focus on OCR is expanding, with more event listing websites, clothing and shoe retailers, classifieds for rides and lodging, communities of every quality and size – more and more people are looking to cash in on the sport. The communities are continuing their growth – as are the supporting industries.
I have a revised Death Watch too.
2014 will be a good year for OCR, even if we don’t like every bump in the road. Solid events from the big three, with ever improving quality from the regional events only held once or twice a year for a fraction of the budget will put the squeeze on the traveling roadshows. Lets get ready for 2014!
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