What an awesome move! Many retailers have closed for Thanksgiving, which is fantastic all on it’s own, but they’re the first to close for Black Friday too. They’ve built a website for it, that provides resources for finding local trails and outdoor resources, and to share your adventures with #optoutside.
While there is unlikely to be any racing going on that day (we will be doing our annual Rucksgiving that Saturday – more to come on that!), this move by REI may get people away from consumerism, and hunting for the cheapest TV – and enjoying some crisp, fall New England air.
Great move, REI! We heartily support it!