From the CEO of Ruckus to all participants of the Summer 2013 event we were disappointed in.
Dear Ruckus Boston Participants,
Thank you for racing with us. You, our customers, are our main priority. Most of you are repeat customers for a reason.
With so many options in the obstacle race market, we set our expectations high and our goal is to stay ahead of the industry by creating the best event in the marketplace. In trying to create a best-in-class event, we missed the mark for some of you, and want to address three key areas and explain what we are doing about it.
- Course Design & Obstacle Mix – Although this course was 15% harder (based on average times), the spectation and diversity of obstacles didn’t cut it. We hear you and our team is already implementing changes for our next event and for those coming back in the fall, be ready.
- Medals – Although more than 70% of you preferred the pint glass, we clearly deprived too many of you the satisfaction of acknowledging your accomplishment. Going forward we will have medals and pint glasses. Settling isn’t what Ruckus is about.
- Spectator Fees – Changes are in the works here too. We can’t be family friendly and charge for the sitter to watch the kids on the Mini, while mom & dad are on the course. Effective immediately each Mini-Ruckus ticket will get a free spectator ticket.
I’ll be seeing you at the Fearless Fall 5k, excited to see what Ruckus does next!
[…] Then, the New England summer race happened. Their flagship event – and from most opinions, they blew it. The New England Spahtens wrote a critical featured review, and the CEO of Ruckus responded with a very well thought out, very nicely handled response. […]
[…] Then, the New England summer race happened. Their flagship event – and from most opinions, they blew it. The New England Spahtens wrote a critical featured review, and the CEO of Ruckus responded with a very well thought out, very nicely handled response. […]